Magnusson Analytica is an analytics consultancy that has helped 100+ teams agree on what their data means and turn it into decisions that hold up.
“We used to have real trust issues with our data. Since Alexander came in, that's cleared up our entire life. It's made a huge difference for me. When the team pulls the numbers now, I feel confident those are the right numbers.”
“We work with Alex's team to understand not just what the data is, but what it means and how it's useful for us.”
A definition is the business's agreed answer to what retention, an active user, or a conversion actually means. Without one, every team, report, and AI tool quietly picks its own. So we get the people who see it differently in a room, work it through once, and write it down as a record with an owner, a version and a review date.
Then we build the data to match what was agreed. Nothing gets tracked because it was on a list. It gets tracked because someone decided it mattered and said, in writing, what it means.
An agreed metric is only worth what gets done with it. Each one gets tied to a decision: who watches it, what they change when it moves, and what outcome that change was meant to produce.
A decision that never gets executed is just an opinion with better formatting. When a metric crosses its threshold, we make sure the agreed change actually ships, an experiment goes live, a flow gets rebuilt, whatever was agreed, and we track it through to done, not just through to decided.
Definitions drift the moment the product ships again. We leave behind the ownership, the review cadence and the machine-readable export, so your team and your AI tools are still reading the same agreed answer a year from now.
“They didn't sell us a framework. Honestly, we just wanted someone to set things up, instead we gained a real partner. We feel taken care of and really appreciate their expertise.”
FAQ
“The most important thing for me is clarity and reliability, someone who can simplify what's actually happening. That was your biggest advantage in our collaboration: you did it perfectly.”
Most often: B2B SaaS, fintech, EdTech, e-commerce, marketplaces, and digital consumer products. We can also support other digital-first business models when there is strong implementation ownership on your side.
Magnusson Analytica is headquartered in Sibiu, Romania, with an office in London, UK. We most often support teams in Romania, UK, and wider Europe.
We use least-privilege access, data minimization, and documented change controls for analytics implementations. We can align engagement workflows with your NDA, DPA, and internal security review process before production access is granted.
Yes. We regularly audit inherited implementations, fix critical gaps, and create a practical roadmap without slowing your team down.
Both. Magnusson Analytica can support strategy, hands-on implementation, QA, and team enablement so recommendations get executed.
We scope around business outcomes and complexity, then propose clear phases (audit, implementation, optimization) so investment stays predictable.
“The greatest value Alex brings is clarity, on what we need to accomplish our objectives and how we measure success.”